WHAT I KNOW TO BE TRUE:
Collaboration fuels creativity's fire.
Innovation thrives where freedom reigns.
Vision without action is a daydream;
Action without vision is a nightmare.
Vision with action transforms dreams into reality.
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~ Valerie Madden
PORTFOLIO
I'm beyond grateful for the career I've enjoyed so far.
Content shown on this site represents main image(s) from full 360 integrated marketing campaigns.
The stories, learnings and adventures I have for each are endless. Ask and I'm happy to share case studies.
Took a village to solve this stunning Clio winning Art. Rory Kurtz brought it over the finish line with his digital hand painted tallent.
Story driven Key Art suite released strategically leading up to launch of S2 to engage Fans of the much anticipated series.
Amazon Prime Video 360 Marketing Creative Director. Included; Art Direction of Photo Shoot, Digital & Out Of Home Marketing Campaign. Collaborated with P+A, Cold Open, Rory Kurtz, Trailer Park, Photographer Nels Israelson, and In House team from Concept to Finish. Garnered multiple marketing industry awards.
Video highlighting Promax and Clio wins. Photo Shoot Art Direction, digital and Out Of Home Advertising and Marketing. Collaborated with P+A, Cold Open, Rory Kurtz, Trailer Park, Photographer Nels Israelson, Tommy and In House team from Concept to Finish
Clio awards to date where I was the creative lead collaborating with amazing talent.
Amazon Prime Video 360 Marketing Creative Director. Collaborated Canyon Design Agency. Garnered multiple marketing industry awards.
Amazon Prime Video 360 Marketing Creative Director. Ask Val to share a great story behind this key art, trailer and social campaign. Garnered multiple marketing industry awards.
Amazon Prime Video 360 Marketing Creative Director. Included; Art Direction of Photo Shoot, Digital & Out Of Home Marketing Campaign. Photographer Justin Stephens.
Video highlighting the 360 integrated launch campaign
Amazon Prime Video 360 Marketing Creative Director for seasons 2-5. Collaborated with BLT to execute. Season 2 campaign example https://bltomato.com/project/transparent. Garnered multiple marketing industry awards.
Amazon Prime Video 360 Marketing Creative Director for seasons 2-4
Amazon Prime Video 360 Marketing Creative Director for series launching 2016-2017.
Amazon Prime Video 360 Marketing Creative Director for series launching 2017-2018.
Amazon Prime Video 360 Marketing Creative Director Season 2.
Amazon Prime Video 360 Marketing Creative Director for Mary J Blige's 2021, "My Life" Documentary
Amazon Prime Video 360 Marketing Creative Director for both Jonas Brothers Documentaries
Amazon Prime Video 360 Marketing Creative Director for specials 1-3.
SEASON 3 KEY ART - NBC Marketing Group Creative Director; Concept, Photo Shoot, Art Direction, Design & Finish Work applied to all print, digital and Out Of Home Advertising and Marketing. Campaign took over Grand Central Station, blitzed prime traffic areas in NYC and LA. Published print ads in every major entertainment publication. Animated digital banner ads and take overs featured on entertainment consumer websites. Promax/BDA winner.
SEASON 3, 360 MARKETING CAMPAIGN; NBC Marketing Group Creative Director OOH Bus Side, Bus Shelter, Billboard and Entertainment Weekly Publication Gate Fold Insert. Campaign was awarded a Promax/BDA award.
LAW & ORDER SVU ~ SEASON 13. NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish Work applied to all print and digital content.
PARENTHOOD ~ SEASON 3 - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish Work applied to all print and digital content.
SEASON 4 KEY ART - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish work applied to all print and digital content.
THE OFFICE, SEASON 3 - SEASON 4 KEY ART - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish work applied to all print and digital content.
CELEBRITY APPRENTICE, SEASON 1 - NBC Marketing Group Creative Director; KEY ART, Tagline, Photo Shoot Art Direction, Design & Finish work applied to all print and digital content.
FRIDAY NIGHT LIGHTS - SEASON 4 - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish work applied to all print and digital content.
CHUCK, SEASON 4 - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish work applied to all print and digital content.
LAW & ORDER CI, SEASON 6 - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish work applied to all print and digital content.
30 ROCK, Season 1 - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish work applied to all print and digital content.
WILL & GRACE ~ SERIES FINALE. NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish work applied to all print and digital content.
MARIA BELLO "PRIME SUSPECT" Season 1 - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish work applied to all print and digital content.
MIDEUM with PATRICIA ARQUETTE ~ Season 1 - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish work applied to all print and digital content.
COMMUNITY Season 1 - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish work applied to all print and digital content.
BIONIC WOMEN - 360 MARKETING CAMPAIGN - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish Work applied to print, interactive digital, 8ft lenticular in-theater standee, Out Of Home with first time solar powered lights illuminating the bionic eye at night.
2008 SUMMER OLYMPICS - NBC Marketing Group Creative Director; KEY ART, Photo Shoot Art Direction, Design & Finish Work applied to all print and digital content.
FYC 2020 Amazon Studios Prime Video Voter Mailer. Amazon Prime Video Marketing Creative Director. Collaboration with CORE Agency.
AV Series Trailer
AV Series Trailer
Animated Digital Banners
Interactive Digital Graphics
Podcast Video Graphics
ABOUT
You can call me Val or Valerie — whichever rolls off your tongue!
Thanks for stopping by! I'm leveraging this site to explore full-time gigs, consulting/freelance projects, and speaking opportunities.
With over two decades in creative roles—from Executive Creative Director to Art Director and Graphic Designer—I’ve mastered the art of leading with a Human-First approach. Think clear vision, communication, collaboration, and coaching, all wrapped in a passion that sparks creativity.
I focus on connecting audiences through emotionally resonant content that feels real. I’ve led teams to win numerous industry awards while exceeding business goals and delighting audiences. With 25+ years of experience, I can oversee every detail of 360 integrated campaigns—from strategy to delivery—across Print, OOH, Digital, Social, AV, and beyond.
I’ve worked on over 300 TV/streaming series, films, and podcasts for companies like Amazon MGM Studios, NBC, Warner Bros, Paramount, and Sony. And to keep myself grounded, I’ve dabbled in non-profits, food, tech, spirituality, and more when opportunities arise.
Collaborative, passionate (in the fun, not intense way), and performance-driven, I aim to bring creative excellence to every project.
Notable Campaigns: Fleabag, Upload, Good Omens, Hotel Transylvania, Will & Grace, The Office, 30 Rock, Parks & Rec, Buffy the Vampire Slayer, The Olympics, and many more.
Yes, there are still pinch-me moments!
Beyond Work: I love hands-on home fix-it projects, speaking at panels, serving on boards, hiking, biking, and constantly learning.
CAPABILITIES
While seeking my next full-time opportunity, I’m available for consulting or freelance to help your business with innovative marketing solutions. Not in the entertainment industry? No worries. I also enjoy creating and consulting for individuals, products, small businesses, and startups.
Creative Strategy
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Strategy is fundamental.
When Marketing and Creative Strategy collaborate magic happens. One of our specialties is balancing both when defining a campaign strategy to represent your brand or project core essence to visually communicate authentically with your
target customer or audience.
Storytelling Magic
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Impactful Narratives.
Trailers, sizzles, and promos via video and audio that emotionally connect with your audience ignites excitement, builds anticipation, and fosters trust. Uncovering the core story of your product that resonates with your business goals is a challenge fun for us resulting in happiness for you.
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Social Media
Authenticity breeds trust.
Every product or show has a unique voice. We’ll find it and integrate it into your social media and digital assets made up of static images, motion graphics and videos produced to build and sustain connection with your target customer or audience.
Print + Digital Design​
Print is very much alive!
Print design is what formed us. We’re grateful it lives on to be an inherent marketing medium. Product packaging, influencer kits, premium gift packaging, print ads or out of home advertising are a few of our faves we can bring to life for you.
Brand Identity Design
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Visual ID = Connectiveness.
Marketing content shines brighter
with a unique look, feel and tone of voice that clearly communicates authentically. Whether you're launching an innovative product, sustaining a current brand or refreshing with a new look, we’ll partner with you to bring it to life.
Key Art Design
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A Picture Is Worth A 1000 Words.
Key art isn’t just for movies and TV shows. We apply a similar process when branding a person, business, product, or podcast. Crafting a single image that succinctly tells a story and communicates the core essence to stand out from your competition is a skill we’ve honed over many years.