Skimmer BIO:

I’m Valerie Madden — a creator, strategist, and AI pioneer

guiding brands and creatives to tell stories that deeply connect. With over two decades of entertainment marketing experience and a passion for merging intuition, strategy, and technology, I lead teams and individuals to develop emotionally resonant strategies and content that surprise, inspire, and endure by empowering them to push creative boundaries while staying true to human connection.

 

Deep Dive BIO:
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Empowering Creativity at the Intersection of Storytelling, Strategy, and AI

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I’m a creator, strategist, and innovator blending over two decades of storytelling expertise with the transformative power of AI to craft emotionally resonant experiences that captivate, connect, and inspire. My entrepreneurial spirit has always guided me, and while Executive Creative Director is a title I’ve proudly held, I now also wear the hats of Prompteteer™ and Promptsteer™, reflecting my commitment to pioneering the evolving world of AI-driven creativity.

 

“I don’t just use AI—I collaborate with it to unlock human creativity at its deepest level.”

 

Rooted in entertainment marketing, I’ve led 360° campaigns for Amazon MGM Studios, NBC Universal, and beyond—bringing stories to life that bridge the visions of content creators with the desires of audiences. Whether launching iconic shows like The Office and Parks and Recreation or driving Prime Video’s growth from 55M to over 140M viewers, my focus has always been on creating work that not only reaches audiences but deeply resonates.

 

What Sets Val Apart

 

I’m a dot-connector at heart who guides teams from creative concept to audience engagement, all while embracing the transformative possibilities of AI. As someone with dyslexia, AI has been a game-changer—amplifying my unique approach to thinking, learning, and storytelling. I guide teams to see connections others might miss, blending intuition and strategy to deliver creative solutions that surprise, delight, and inspire.

 

“I craft campaigns that go beyond storytelling—creating authentic connections that resonate emotionally”

 

AI isn’t just a tool; it’s a catalyst for democratizing creativity, challenging outdated norms, and pushing the boundaries of what’s possible. By integrating AI, I streamline workflows, ignite innovation, and empower teams to scale their creative visions—while staying true to emotional authenticity.

 

A Human-First Approach

 

At the core of everything I do is a commitment to human connection. My hands-on experience—as a Graphic Designer, Art Director, Creative Director, and even as a short film producer—has given me a deep understanding of the creative process from all angles. Today, I lead with a strategic lens, guiding teams while still valuing the creative process from the ground up.

 

I believe the most impactful creative doesn’t just tell a story—it sparks a connection. My goal is to help teams and brands navigate complexity while crafting work that feels authentic, culturally relevant, and emotionally resonant.

 

Career Highlights

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• 🎬 350+ Brand Identity Campaigns — Led creative vision for Amazon MGM Studios and NBC Universal, contributing to Prime Video’s massive growth and shaping culturally defining eras like NBC’s “Must See TV” (Friends, Will & Grace, Heroes, Community).
   

• 🏆 Industry Recognition — Campaigns honored with Oscars, Emmys, Golden Globes, Clios, Promax/BDA/G.E.M.A., Shorty Awards, and Communication Arts accolades.
   

• ⚡ Innovation in Production — Reduced photo/AV shoot production costs by 60% through strategic process optimization—maintaining creative excellence while maximizing efficiency.
   

• 🚀 Scaling Creative Teams — Grew Amazon’s marketing team from 50 to 250+, fostering a culture of collaboration, innovation, and excellence.

 

For me, marketing isn’t just about driving viewership or customer engagement—it’s about creating meaningful connections that transcend the screen. While my roots are in entertainment, my passion extends to collaborating with industries and brands that align with my core values of creativity, inclusion, authenticity, and positive impact.

 

I’m especially driven to empower neurodivergent voices, advocate for fair employment practices, and explore how AI can serve as a bridge—not a barrier—to deeper human connection.

 

Through the intersection of storytelling, strategy, and technology, I help teams and brands push past traditional limits, crafting work that not only resonates today but leaves a lasting impact.

 

Let’s Build Stories That Truly Connect

 

“I create experiences that captivate, connect, and leave a lasting impact.”

 

Whether you’re a brand looking to tell your next big story, a creative team eager to harness AI’s potential, or someone navigating complex workflows in need of strategic clarity—I’d love to collaborate. Together, we can push creative boundaries and empower the world around us to be inspired, engaged, and thrive.

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WHAT I KNOW TO BE TRUE:
 

"Collaboration fuels creativity. Innovation thrives with freedom".

- Val Madden

 

"Vision without action is a daydream. Action without vision is a nightmare.

Vision with action transforms dreams into reality".​

- Japanese Proverb

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