HEROES
Sketch to Final Case Study
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This slideshow showcases the Heroes Season 3 Marketing Key Art, tracing its evolution from concept to consumer. The challenge was to re-engage core fans and recapture viewers lost in Season 2 by presenting each character in dynamic, comic book-inspired poses and angles. This bold, theatrical approach was unique for network TV and proved successful, exceeding expectations by drawing in new viewers while achieving its original goals.
PARENTHOOD
Sketch to Final Case Study
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This slideshow highlights the Parenthood Season 2 Marketing Key Art, showcasing its evolution from sketch to final execution. Fun fact: the cast jumped in a real adult-sized bouncy house built specifically for the campaign! One was used for the still shoot and another for the video promo, emphasizing the show’s playful, heartfelt vibe. The goal was to attract a broader audience, shifting perceptions from heavy drama to a nuanced blend of family dynamics, comedy, and authentic connection. The campaign captured the show’s essence—relatable, heartfelt, and brimming with the chemistry of a large family.
LAW & ORDER SVU
Sketch to Final Case Study
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This slideshow showcases the creation of the Law & Order Season 13 Marketing Key Art. The strategy introduced new cast members while celebrating fan favorites with a fresh, intriguing look that broke away from the franchise’s traditionally dark, gritty tone. To signal change and excitement, we contrasted the usual street and precinct settings with a refined, standout aesthetic.
For the Emmy “For Your Consideration” campaign, the cast was photographed in elegant evening wear, with a concept that detectives at a fundraiser received a murder text from a penthouse above. While sketches captured their caught moment on the terrace, the final art featured an interior pose with a playful nod to solving crimes—balancing sophistication with intrigue.
It was fun to read and hear fan reactions to the art feeling it was too off brand but all chatter is better than no chatter so in that we were happy to have people talking. Tune in numbers increased so all were happy all around.